From Case Study to Reality (FCStR) is a business consulting project of the TOChina Alumni network aimed at connecting with Italian SMEs interested in entering or expanding into the Chinese market.
Anna Ferrino, CEO of the outdoor firm Ferrino, welcomed the first edition of the project with the support of a dedicated team within the company. Three final projects were presented by the Alumni aiming to launch the Ferrino brand in China.
For the second edition of our project we collaborated with one of the most important luxury firms in the jewelry field: Mattioli Gioielli.
The participants of FCStR 2019 had the opportunity to challenge themselves with real issues encountered by the company during its internationalization process and to put into practice their experiences and knowledge on China providing a thorough and effective business plan proposal with the support of experts from the corporate world.