From Case Study to Reality (FCStR) w/ Urbani Tartufi

The fourth edition of the TOChina Alumni business internationalization project "From Case Study to Reality" was focused on the Food & Beverage sector, particularly on the truffle market. In 2024 our partner enterprise was Urbani Tartufi, an excellence in the Italian F&B industry.

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From Case Study to Reality (FCStR) w/ EdFluence

The third edition of FCStR was aiming to take our participants into the digital world and provide them with an overview of the different challenges and solutions available for the Chinese market.

The partner for this edition was EdFluence, an EdTech start-up, with the goal of activating 20k users in China and attracting new content creators.

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From Case Study to Reality (FCStR) w/ Mattioli

For the second edition of our project we collaborated with one of the most important luxury firms in the jewelry field: Mattioli Gioielli.

The participants of FCStR 2019 had the opportunity to challenge themselves with real issues encountered by the company during its internationalization process and to put into practice their experiences and knowledge on China providing a thorough and effective business plan proposal with the support of experts from the corporate world.

From Case Study to Reality (FCStR) w/ Ferrino

From Case Study to Reality (FCStR) is a business consulting project of the TOChina Alumni network aimed at connecting with Italian SMEs interested in entering or expanding into the Chinese market.
Anna Ferrino, CEO of the outdoor firm Ferrino, welcomed the first edition of the project with the support of a dedicated team within the company. Three final projects were presented by the Alumni aiming to launch the Ferrino brand in China.